Website Translation

There are close to seven billion people in this world, precisely 6.7 billion. Of them, the latest data reveals that a staggering 2 billion are internet savvy and that number is growing! What this means for entrepreneurs and companies is that if they spend a nominal amount of money on a website and then website translation they get free access to the internet population of the world! Such a wide market out there just waiting to be tapped! All one needs is website translation service!

Whether or not you are conducting business internationally, if you have a website you can access the world market! More and more people are using the internet these days and research shows that they are likely to browse for information on the net for the products and services that they are looking for. Another very surprising fact is that less than 25% of internet users are English speakers! More than two thirds of the internet population is made up of non-English speakers like Mandarin Chinese, Spanish, Japanese, etc! The internet allows global marketing. It makes sense for a company to extract maximum potential out of this mind blowing marketing vehicle by website translation.

Tricky Business

Translation of Websites is a vital aspect of marketing. But it is also a complex task. There are plenty of software in the market that claim to translate accurately; however, generally the limitations more than overshadow the cost benefits that may have been offered by software. A website carries important information about the product, the service, in fact the image of the company! It represents the company globally! Therefore it is of utmost importance to not let the original message of the company’s communication with its prospective customers be lost. This is a very distinct possibility with website translation software. The software cannot understand every nuance, the tone or the context of the speech. A person is required for that task. More specifically, a professional website translation service. It is best to entrust such an important task to professional website translation services because they have sufficient experience, the core knowledge of the language and in the long run are cost effective. A professional website translator will know how to perfectly translate your company’s message into the native language that you desire without losing the meaning of the communication. He will also add valuable input about the culture of the foreign country thereby providing valuable insights into the country’s target market and increasing the value of your services. Most of all, you can rest easy that the job will be well done with no glitches.

All The World’s A Stage!

Today, less than 15% of companies offer language options on their sites. Most of them have only English on their website. This is sad, considering that the world linguistic chart shows English to be anything but the biggest language. A global research shows that a customer is four times as likely to buy a product if the information on the site is in his native language. Also he will stay for longer on the site if it provides him with data in his native language. The site stickiness is thus improved. A company also increases its reputation if it offers options in the language as it shows that it respects the country it is trying to gain a hold in. The international image of the company improves considerably.

Why Should You Get Website Translation Done by Professionals?

• You can broaden your scope by a simple website translation.
• Financially it is not a bad deal at all when by professional website translation services you get to reach out to two billion people!
• You can not only sell more products but you also access the customers that were out of your ambit before this.
• Fifty percent of sales in the past 5 years have been conducted in a native language over the internet!
• Your company’s site gets higher rating in search optimization by major search engines if you have language options.
• The company conveys an image of international, open-minded corporate that respects all cultures.
• It also shows that you take pains for your customers in order to be of satisfactory service to them by reaching out to them in their native language.

What Can International Lingua Institute Do For You?

International Lingua Institute (ILI) can do all of the above and more for you! ILI is a pioneer in not only general translation of website but also professional website translation service in the Indian market. Its dedicated team of interpreters and translators will understand completely the essence of your company’s message and convey it in the best possible manner to your prospective customers and clients. ILI’s highly trained, quality-conscious team will go that extra mile for you. It will use its expertise to get you business. It will use its knowledge of the culture of the foreign countries and make your prospects feel special and connected so that your customer opts for you. This value-add comes from having been in the business long enough to know it inside out.

The internet has allowed us an opportunity to connect with everyone in the world. Unfortunately, we all don’t have a common language. English is fairly widespread over the globe and many people speak it but the fact remains that many internet users don’t speak it or would just prefer to be addressed in their own language. Think of yourself, wouldn’t you prefer to be addressed in your native tongue too? The time is gone when the internet was created for an elite group of academics, scientists and technologists who spoke only English or preferred it as the lingua franca. Now the internet caters to a broader audience. And so should you. For your company’s bottom line as well as the reputation.

At International Lingua Institute, we will help you get your website translation done and at a very reasonable cost and get language options for your website because we know what is best for your business.